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Barriers to next phase of electric vehicle transition revealed

(Transport and Environment, 15 Mar 2024) Public charging availability, expensive upfront costs, higher electricity bills, battery lifetime, and charging times all cited as key concerns in making the transition to a battery electric vehicle (BEV) for the “early majority” - the segment that follows early adopters of BEVs.

A new report from Transport & Environment UK, written by behaviour change experts SKIM, has revealed the perceptions that the “early majority”, or the segment after early adopters that signal the beginnings of a mass market, have revealed the main barriers that the segment face to BEV adoption.

The report identified the five top concerns that people cited in making the transition to a BEV – public charging availability, expensive upfront costs, higher electricity bills, battery lifetime and replacement, and charging times. Polling revealed that:

  • Public charging availability was a top concern for 16% of people and a concern for a further 20%.
  • Expensive upfront costs was a top concern for 13% of people and a concern for a further 17%.
  • High electricity bills was a top concern for 11% of people and for a further 17%.
  • Battery lifetime and replacement was a top concern for 9% and a concern for a further 19%.
  • And charging time compared to refilling with petrol was a top concern for 9% of people and was a concern for a further 23%.

External link

Transport and Environment, 15 Mar 2024: Barriers to next phase of electric vehicle transition revealed