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Rein in advertising to help tackle climate crisis, report urges
(The Guardian, 27 Nov 2020) Industry promotes materialism and lifts sales of climate-harming products, study says.
Advertising needs to be controlled and changed to reduce its impact on the climate, according to a report released as consumers prepare to spend billions on Black Friday.
Researchers say the promotion of consumerism, materialism and a work-and-spend cycle, and the industry’s role in pushing sales of beef, tobacco, high-polluting SUVs and flights, are all part of that indirect role.
The report says the advertising industry has so far escaped scrutiny about its role in contributing to climate change. Tim Kasser, an emeritus professor of psychology at Knox College in Illinois, who co-authored the report, said there was a body of evidence to show that in order to make progress in addressing and reversing climate and ecological degradation, it would be prudent to rein in and change the practices of the advertising industry.
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